Facebook success secret: The#Blue_Ocean_Strategy
In 2004, a book entitled “The Blue Ocean Strategy” was released, the book that achieved unnatural fame and has been translated into more than 93 languages around the world! He was answering a very important question, “How do you stay away from traditional competition and outperform competitors in the field of business?”
In short, this book categorizes markets into two types:
1- Red oceans: It means markets full of bloody competition, and this represents most of the existing industries markets in our world today because they are abundant and frequent, and the basis for excellence in them is the reliance on traditional techniques such as reducing costs and improving quality..etc.
2- Blue oceans: It refers to the calm markets that have not yet been discovered and have not been polluted by the color red (the color of bloody competition) and depend mainly on creating new demand and added value based on completely new ideas and thus you will be in control of the new market that you created yourself.
Our example of this strategy is #Facebook because, after the traditional media (red oceans), the conflict intensified and crowded with competitors. Facebook opened an innovative market under the name of Hadi and a new called Social media (blue oceans), and he was the owner of the largest and only share, and from here Facebook succeeded.
As well as the American company Apple succeeded when it released new phones with a different operating system completely out of competition, and the successful examples of this theory are very many.
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